1. Headings give in the brief.
Date:
Project Manager: Rhea & Lisa-marie.
Dept:
Album Title/Artist: curious/partynextdoor
Release date: 18th October
Where are we now?
The Album Concept: What is it?
Why are we doing it?
Comparable products
Who is our consumer?
What is the consumer reaction we want?
How will we know it worked?
Key Launch Dates
Description:
Deadlines:
Objective:
Preposition:
Tone of voice/brand image/positioning:
Restrictions/limitations (mandatories):
Productive Specs:
Creative Edge Spectrum:
Budget:
2.Media Language used: Trends, release, compilation, features, exclusive, commercial.
3.The differences between the product overview and the creative brief is that the product overview is very vague and general, summarizing what they need to do and the creative brief explains the steps in order to get to that point of success with the album.
PLANNING:
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