Monday, 12 January 2015

History of music videos

-Two key innovations in the development of the modern music video were the development of relatively expensive and easy to use video recording and editing equipment, and the development of visual effects.

- The advent of high quality color videotape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high costs of using film. however, as the genre developed, music video directors increasingly turned to 35 mm film as the preferred medium, while others mixed film and video.



Music Video Timeline.




1930's musical filmsIt's been said that America has given the world two thoroughly original art forms... jazz and the movie musical. The 1930s saw the newly born genre of the Hollywood musical bloom with artistry and variety never before imagined. 



1940's promotional clips - short films which were aired on TV were many famous jazz artists and their band mates performed including Americas biggest sensation at the time Louis Jordan.































Laura Mulvey theory

Laura Mulvey theory


Laura Mulvey has two different viewpoints on music videos. One being the male gaze theory suggests that the camera/ audience always represent a heterosexual man’s perspective of the scene objecting women.
Another part of her male gaze theory suggests that women are only portrayed as one of the possible two things, - virginal innocent character or a ‘whore’. This is called the virgin/ whore dichotomy.
The concept of gaze is one that deals with how an audience views the people presented.  For feminists it could be thought in 3 ways:

-How men view women
-How women view themselves
-How women view other women.

The camera lingers on the curves of the female body, and the events which occur to women are presented largely in the context of a man’s reaction to these events. Relegates women to the status of objects even if it’s a female director or photographer it is still always a males gaze view of the women.










Genres that support her theory.
Rap music - it’s an old age debate that women get no respect in the hip-hop industry, in many cases, this is true. ‘Bitch’, ‘Ho’ is just the few of the slanderous terms rappers refer to ladies as frequently, consistently talking about nasty things they’d do to their girl or want to do to another.
In the song ‘Birthday Song’ by 2 Chainz & Kanye west he uses repetition throughout the chorus ‘All I want for my birthday is a big booty hoe’ the most common theme of misogyny found in hip hop videos today is the objectification of women. women are ever so often there as mere sexual objects, dancing provocatively in revealing clothing, demonstrating sexual innuendos satisfaction.








On the other hand pop music artists like one direction and Justin bieber portray women in a different sense. In the chorus of one direction 'You don't know your beautiful' number one hit, they sing 'baby you light up my world like no body else, ' if you only you saw what i can see', they portray women as a beautiful lady and are very respectable towards there lover/girl.
Complete opposite of the way rappers/hip hop artists speak about there women.




Laura mulvey has two different  perspectives on how women are viewed and i think both of these artists and music songs/video has show her theory from two different perspectives.