Monday, 12 January 2015

History of music videos

-Two key innovations in the development of the modern music video were the development of relatively expensive and easy to use video recording and editing equipment, and the development of visual effects.

- The advent of high quality color videotape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high costs of using film. however, as the genre developed, music video directors increasingly turned to 35 mm film as the preferred medium, while others mixed film and video.



Music Video Timeline.




1930's musical filmsIt's been said that America has given the world two thoroughly original art forms... jazz and the movie musical. The 1930s saw the newly born genre of the Hollywood musical bloom with artistry and variety never before imagined. 



1940's promotional clips - short films which were aired on TV were many famous jazz artists and their band mates performed including Americas biggest sensation at the time Louis Jordan.































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