My music video planned to use conventions from present and previous media in order to create a identifiable image that would include my intended audience. For example through our research, my inspiration of music videos were either narrative or concept based performances.
We chose to use a narrative based video along side performance based as it expressed our chosen artists style of music. Our song begins with a slow then switches to more off an up beat instrumental, so we decided to highlight this through visuals that amplified and reflected the lyrics.
In our music video we used various shot types, extreme closeup when the female is blowing smoke, also low angle and closeup of our artists, as it shows states and the idea of power and emphasises the audience connect with the artist and to the convention of hip hop music videos, due to intense reattach we found this to me very effective. We experimented shooting in POV, this gave us an realistic look when trying to create filming a house party, it gave our footage a more valiant and enduring raw effect.
Our editing techniques we used a range of slow motion and fast-forward clips to exaggerate the effects of drugs and alcohol, giving our audience the theory off real life experiences of drugs/alcohol effects.
We challenged the stereotypical conventions by having our music video in black and white, we thought this would be effective as we've added colour from the night before, portraying two different time frames being day and night. The lighting in our music video was produced mainly from artificial lighting through the use of editing, we included flashing lights to portray a house party.
We used a variety of props such as alcohol bottle/cans, cigarettes, tablets and playing cards, this helped us establish the atmosphere we wanted to create to our target audience, the crops were crucial to include within a party scene to produce a sense of realism. The main artist wore simple black hoodie and jeans and timberland boots to portray rap artists within the our time frame.
Our location was set in a house, we planned to include shoots of central London but thought shooting our entire music video in a house gave the audience a more personal, deeper incite into the artists lifestyle.
Our influences gave us a better understanding of what we was tying to represent, we wanted to represent the artist as a powerful, strong male dominating genre. We achieved this through camera angles/shots, when the camera is looking up at him during the dancing scene.
In the music video 'Break From Toronto' by 'PartNextDoor' were is in a drugstore with two females, as we see the artist holding a camera recorder, the angle flips showing the artists point of view. We liked the fact you could see what was going on through the artists eyes and thought this was an creative effective aspect, also very original.
We waned to recreate this style using an editing technique name 'camcorder' giving the audience the impression it's filmed with a recorder due to the 'rec' symbol. portraying a dance scene of teenagers having a good time contributed with editing skills, adding facing lights and over layers makes the shots look busier as we only had 5 people creating a party scene.
We wanted to use someone who resembles Travis Scott, as a young black tall male with similar features and style. The use of young back male connects to the conventions of a common Hip-Hop video.
