Evaluation - What Have You Learned From Your Audience Feed Back?

Audience feedback is extremely important within the planning and constructing process of an media product.

Researching our chosen genre throughout centuries, what history and collaborations were made, watching interviews and radio shows on our chosen artist to gather relevant information on how he produces and comes up with ideas for his music and what he wants the audience to feel. This stemmed our in tail group ideas. We put together a questionnaire with several questions and was able to let our media peers analysis our production and produce feedback on what a young audience would like to see, what they enjoyed within our production and genre. Also what kind of visuals would be required on our DigiPak and poster.

From the feedback we received back from our questionnaires, we learnt a majority wanted the lyrics and music to correspond and a story being shown through the narrative from our footage. We also learnt our peers related and enjoyed our chosen artist due to age similarities, our chosen artist is 22, so it ties perfectly within our target audience age 16-25.

When it came to visuals within our DigiPak, a variety of people suggested a mid-shot of our artists as he's an up and coming rapper and not many people would recognise him if it was an extreme closeup. We tired this and agreed with and agreed with our target audience and the effective difference it produced. They also contributed their feedback within the editing process and and said they would like to see a lot of shadowing/contrast and dark colours to convey the genre/style of our genre, music video and lyrics. Rather than a piece made from bright colours and shapes, as a group we studied through their feedback and agreed it would be more effective to ultra the colour scheme and font and challenge it with regards to stereotypical conventions being broken down which in turn can be introduce a different style and sub-genre. Such as electric/house music infused with r&b tines that artist sun as Partynextdoor, Tinsahe and The Weekend have.


As we came to an end with our digipak fink design, a comment was made by our media peer during the drafting process, 'you can tell the digipak is related to the music video because how you styled the main artist and also his surroundings bing smokey/cloudy, which is subtle but still really effective in presenting the genre across to the audience'. This hows the success we gained when maintaining and continuity from the music video to the digipak.

We also gained success through the poster as it maintains the purple theme throughout our three media products accompanied with the distorted and blurred effects. we was also told from our feedback our colour management through our production worked well and contrast together.

Music Video Feedback:

 Following the construction of our first edit of our music video, we received a wide- range of feedback via insta-message using an app called Whatsapp, we received positive and constructive criticism. For example some respondents noted the constant use of overlaying our footage, the narrative became confusing  and wasn't able to process or understand our video well due to, 'to much going on at once'. However despite this we believed it created the ideal house party our chosen artist would have, our of control and crazy.

 Another response made about our video was that it 'reminded me of a Kid Cudi video' this shows we achieved what we wanted to create as we used similar editing techniques to our comparable artist. Kid Cudi was an artist we picked up on during our research and planning process as being an inspiration for Travis Scott and one of is biggest influences 'I will not realise an album with Kid Cudi is not on it' quoted by the artist, we therefore wanted to use a corresponding style. This was done by our use of experimental effect as we created a distorted atmosphere within the party scene and when coming down the stairs.




The uses and gratification theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs, in our case, a music video. Uses and gratification theory is an audience centered approach to understanding mass communication. It can be applied to our music video whereby we want the audience to:

• be informed or educated
• identify with characters of the situation in the media environment
• simple entertainment
• enhance social interaction
• escape from the stresses of daily life

We also received feedback on Youtube and Facebook, this gave us a better understanding off our target audience needs and also helpful as a wide-range of our audience express their opinions. 

When receiving feedback as a group, we were pleased we our results, we found our music video was successful in aspects and achieved the target we set for this video. Our video was not informative or educational, however due to the effects and dark undertones to the representation off drug use we used visual effects. Legal and suitable products were used throughout to create the atmosphere and arguably subtly informed the audience of these repercussions. This could possibly question the use of drugs and can be considered informative. 

The audience was successfully identified the main character and his status. ' the audience is made to know and feel the character'. Personally i was extremely pleased with that comment as thats the content we was trying to achieve. As a group we created within the camera shots(lower shots, wide shots) of the artist, also by the clothing the artist wears throughout relating to our target audience due to being in the same age bracket as our artist. The video  continuously entertains a wide range of viewers as it has a variety of aspects that different viewers will find entertaining for example. The dancing scene may apply  entertaining to some than others  as well as the party scene, the narrative and graffiti. 

It also has a 'effective impact' offering the viewers escapism due to the party scene/vibe. 

We met the specifications of the uses and gratification theory, but received similar constructive comment as before 'finding that the persistent triply effect became increasily annoying' and found they 'lost the narrative of the story due to layering various footage'.
However other responidatbt like the  fact the layering represented and showed 'out of control' and use of colours throughout. Arguably the contrast of response to due to the challenges of conventions.
Overall we received extremely helpful feedback and taught us how to improve and how important the target audience feedback can be when producing a production.