How Effective Is The Combination Of The Music Video And Digipak?

I think our music video is well constructed and the theme remained continues throughout adhering to our chosen genre and conventions. Due to having clear goals and visions from the start, our planning process has definitely had an effect on how effective our production is. However on the way we faced some challenges, changed our vision and grew as a team due to constructive feedback , our planning and research process and positive feedback from our peers and teacher, overall we completed a successful production within our music video and digipak.

We were able to examine similar artist and products and gain inspiration from them. throughout our entire production we used distorted and colourful effects, using layers and overlays on photoshop. we used similar effect when editing our music video on final cit pr, such as transition and Gaussian blurs.

We wanted to do this to maintain the historical content of our artist, creating a dreamy atmosphere. drug use, we were inspired by Alice and the Wonderland when creating the flashbacks in our music video, stimulating two different worlds/sides.

We wanted our didgipak to be equally as creative as our music video, we don't this by creating a 3D effect through the front and back of the image of the main artist.
Another create decision was having the artist eyes blacked out, this relates to the alcohol and drug content. By impairing the artists vision this has created a scary and 'demonic' effect that corresponds to the artist main single 'Hell of a night'.
Using red overlay effect, gives a hellish and rebellious atmosphere.
By covering the artist mouth, the connotation of this is that the artist lyrical content may be deemed as controversial as they surrounded topics such as sex and drugs. The image leads to the topic considered as 'taboo' not openly discussed, however the artist lyrics show he freely speaks his mind within his music.

Our digipak gives the impression that the artists in a dream like world. due to the dreamlike clouds created in the background, also our choice of colours using purple is effective and challenges the typical conventions. Also the front style used gives the the digipak a fresh street style look which fits well with our genre and with our music video, we used text when spelling out 'Hell of a night' combining them both, giving a quirky urban style to them both.

The poster features a large close up shot of the artist in the foreground, which is the dominant feature 

of the poster.  In the background there is another close up shot of a girl, however this image is smaller  than the main image, we made the decision to feature this image as most hip hop videos feature females figures. instead of adding the girl in our music video state the artist a dream like girl supporting the Laura Mulvey's theory on make gaze. We used the same front in style as the digipak so the audience remembers it and is more appealing to the audience. 

During our planning we wanted to continue the colour scheme and editing which created a hallucinatory effect within our music video. By over laying and and using a variety of editing techniques to combine our three media products in to a great production. We had many targets throughout our video starting with entertainment, we wanted our audience to be entertained so we included dance moves and the effect to make the video more appealing but also producing a narrative based video. We wanted to lyrics and visuals to connect and show a story. we successfully done this through miss-en-scene. 

When editing our music video on Final-cut-pro we was able to use effects such as 'direction blur' and 'gaussian' also an effect of rainbow colours, also another effect we done was a mirrored effect. We did this to maintain the historical context of the lyrics in the song, speaking about drug use and the effects also due to creating a dream like atmosphere which was inspired and reinforced by the movie 'Alice and the wonderland' 

What was important when completing the effectiveness of the music video, poster and digipak is how well we received from our target audience (16-25). We attracted our target audience in many ways, firstly due to the age similarities of the actors, dancer and models on our final products. Also the party lifestyle portrayed throughout, drinking, taking drugs, card games and dancing, this creates escapism, it is able to immerse themselves init and escape from the stresses of daily life. The psychedelic atmosphere we created throughout our three media products brings a new element make the sequel to appear rebellious. We continued this throughout creating a distorted alice and the wonderland theme.