When creating our digipak, we decided we wanted our creation to appear as more of an art form rather than just a CD cover at first glance. In order for our CD cover to appeal to our target audience and connote the genre of rap/hip-hop clearly, the element of rap lies deliberately within the image we had taken of the artist rather than the album cover as a whole. Having the eyes blacked out corresponds with the drug-like/intoxicated state the artists track list appears to have and our music video gives off this same vibe. We made the decision of using female stereotypical colours - pink/purple - firstly to challenge the typical genre conventions. Also, this to us seemed like the best colour scheme to choose in order to show a psychedelic trance. This is also shown through the smokey effect layer under the main image. Ultimately we wanted our cover to be quite minimal and follow the colour scheme throughout so it doesn't look disjointed.
Instead of putting the track list on the back of the CD cover, our decision was to put it on the inside so it didn't become a distraction from the 3D effect we created with the artist. We also wanted to make the background shade on the inside darker to reflect the artists personality in his lyrics. The type of font we used for 'Travis Scott' was used to create a sharpie/signature feel as if the artist had written it himself giving the album a more personalised feel that the target audience can appreciate. The album name 'Wonderland' was initially taken from 'Alice in Wonderland' which ran controversy on the drug elements that it supposedly contained. Below is our final version.
No comments:
Post a Comment